We get asked about the economics of DDoS-for-hire in 2026 more than almost anything else, so here is the long answer.
Observability first
Every mitigation decision is logged with its reasons, and every log line can be traced to the rule and score components that produced it. When a customer asks why a request was challenged, the answer is a link, not a guess.
Logs stream to the customer’s SIEM within seconds, which also means their security team sees attacks in the same tools they use for everything else.
Protecting the origin
None of this matters if the attacker can reach your origin directly. Historical DNS records, certificate transparency logs and misconfigured subdomains leak origin addresses all the time.
Allow-list the edge ranges, enable authenticated origin pulls and treat any origin IP that ever appeared in public DNS as burned.
The numbers
Across the last quarter, 71% of challenged clients never attempted a solution, 24% solved one challenge and then behaved normally, and 5% solved challenges repeatedly while continuing to attack — the last group is where analysts spend their time.
Median added latency for legitimate visitors that were challenged was 280 ms on desktop and 410 ms on mid-range Android devices.
Latency budget
Our budget for the whole filtering pipeline is one millisecond at the 99th percentile. Anything that cannot be decided within that budget runs asynchronously and influences the next request from the same client, not the current one.
That constraint shapes everything: data structures, where state lives and which signals we are willing to compute inline.
The economics behind it
A booter service rents out a 100 Gbps attack for less than the price of a pizza. Defending against it with bandwidth alone is a race you lose. Defending against it by making each malicious request cost more than it earns is a race you win.
This is the entire idea behind never metering attack traffic: our costs scale with filtering, not with your invoice.
Lessons for your own runbook
Know who can change DNS at two in the morning. Know your origin IPs and who can rotate them. Know which routes are expensive, and have a rate limit ready for each of them.
Most outages during attacks are not caused by the attack itself but by rushed changes made while under pressure.
Measuring success
We track three numbers for every incident: time to mitigation, the share of attack traffic that reached the origin, and the share of legitimate traffic that was challenged. The first should be under a second, the second under 0.1% and the third under 1%.
Those numbers go into every incident report, and they are the same numbers we are measured against in our SLA.
{ "match": { "path": "/api/v1/checkout", "risk": ">= 45" }, "action": "challenge" }
We will follow up with the numbers from the next quarter.
This matches what we see in iGaming around big matches.
We moved from a scrubbing provider to always-on last year; time to mitigation went from minutes to basically nothing.