Here is a question we could not answer well a year ago: what really happens with keeping search engine bots happy while blocking scrapers? We can answer it now.
Protecting the origin
None of this matters if the attacker can reach your origin directly. Historical DNS records, certificate transparency logs and misconfigured subdomains leak origin addresses all the time.
Allow-list the edge ranges, enable authenticated origin pulls and treat any origin IP that ever appeared in public DNS as burned.
What we got wrong
Our first version challenged too eagerly on mobile networks, where thousands of real users share a handful of carrier-grade NAT addresses. Reputation that is shared is reputation that is noisy.
We now weight fingerprint consistency and session behaviour far more heavily than IP reputation for traffic from known mobile carrier ranges.
What we changed
We moved the decision from a single threshold to a continuous score, added an explanation to every decision and made every rule testable against historical traffic before it goes live.
The result is fewer late-night pages for our analysts and — more importantly — fewer real users challenged by mistake.
What actually happens during a flood
The first thing to fail during a layer 7 flood is almost never bandwidth. It is connection slots, worker processes or database connections on the origin — resources measured in hundreds or thousands, not gigabits. An attacker who can make each request expensive only needs a few thousand requests per second.
That is why we score requests before they are proxied. By the time a request reaches your origin, it has been attributed to a client, compared against that client’s history and weighed against the current load on the route it targets.
Measuring success
We track three numbers for every incident: time to mitigation, the share of attack traffic that reached the origin, and the share of legitimate traffic that was challenged. The first should be under a second, the second under 0.1% and the third under 1%.
Those numbers go into every incident report, and they are the same numbers we are measured against in our SLA.
The numbers
Across the last quarter, 71% of challenged clients never attempted a solution, 24% solved one challenge and then behaved normally, and 5% solved challenges repeatedly while continuing to attack — the last group is where analysts spend their time.
Median added latency for legitimate visitors that were challenged was 280 ms on desktop and 410 ms on mid-range Android devices.
As always, questions and corrections are welcome at [email protected].