This post is about writing your first custom WAF rule. It started, as most of our posts do, with an incident that did not go the way we expected.
Latency budget
Our budget for the whole filtering pipeline is one millisecond at the 99th percentile. Anything that cannot be decided within that budget runs asynchronously and influences the next request from the same client, not the current one.
That constraint shapes everything: data structures, where state lives and which signals we are willing to compute inline.
Protecting the origin
None of this matters if the attacker can reach your origin directly. Historical DNS records, certificate transparency logs and misconfigured subdomains leak origin addresses all the time.
Allow-list the edge ranges, enable authenticated origin pulls and treat any origin IP that ever appeared in public DNS as burned.
What actually happens during a flood
The first thing to fail during a layer 7 flood is almost never bandwidth. It is connection slots, worker processes or database connections on the origin — resources measured in hundreds or thousands, not gigabits. An attacker who can make each request expensive only needs a few thousand requests per second.
That is why we score requests before they are proxied. By the time a request reaches your origin, it has been attributed to a client, compared against that client’s history and weighed against the current load on the route it targets.
Challenges beat blocks
Blocking lists go stale within minutes when attackers rotate through residential proxies. Proof-of-work does not care where a request comes from; it only cares whether the client is willing to pay the cost.
For a real browser that cost is a few hundred milliseconds, once per session. For a botnet sending a million requests a minute it is a million puzzles a minute — and at that point the attack stops being cheap.
Measuring success
We track three numbers for every incident: time to mitigation, the share of attack traffic that reached the origin, and the share of legitimate traffic that was challenged. The first should be under a second, the second under 0.1% and the third under 1%.
Those numbers go into every incident report, and they are the same numbers we are measured against in our SLA.
{ "match": { "path": "/login", "risk": ">= 62" }, "action": "challenge" }
If you run into any of this in your own environment, our SOC is happy to take a look — even if you are not a customer.